How companies of different segments have
used Virtual Badges to support their businesses.
Josh is the founder of CPR Education, one of the leading First-Aid training companies from the San Francisco Bay Area.
Josh Sauberman, Founder and trainer at CPR Education, was spending too much time with inefficient certification processes. In the First-Aid training market, individual certificates must be created and handed out to every recipient that successfully completes a course. Josh's challenge was to find a simple way to automatize the certificate creation process while matching the industry's highest standards.
CPR Education started issuing digital certificates using the technology from Virutalbadge.io. Each individual certificate was created from a simple CSV file upload, and directly sent out to the recipients via email. The process became much faster and more convenient for all parties involved.
After issuing training certificates using the technology from Virtualbadge.io:
Certificates are now automatically created using information previously mapped from the recipients. All certificates can be easily accessed from the dashboard, making the full management process intuitive.
Recipients can now verify their certificates via a QR code, directly inside the website of CPR Education. This possibility increases the higher perceived value of the certificates for the clients.
Working with Virtualbadge.io was great. We had a hands-on approach on the whole topic, from the creation of the designs to the implementation of the validation page. The process that we have now is simple and easy to manage!
Founder and trainer at CPR Education.
Europe’s #1 LinkedIn & Social Selling trainer.
CEO of the educational company Just Connecting
In the coaching industry, many new clients are still acquired based on the referral marketing. To strengthen his personal brand and acquire new clients, Richard's goal was to turn his satisfied students into his promoters.
Richard decided to issue certificates for his courses using Virtual Badges.
The certificates integrate perfectly with Facebook, Twitter and LinkedIn, so his customers could upload their certificates to their LinkedIn profiles with one click.
After using Virtual Badges to issue and host certificates for his courses:
45% of his courses' attendees have created their personalized badges.
60% of the badges created were downloaded or shared on the social media of the participants.
Using Virtual Badges allowed me to meet the demand for certificates that I was constantly hearing from my clients in a way that also put my courses in the spotlight on their LinkedIn pages. In addition, the certificates are hosted and verified, which increases the professionalism with which my clients perceive my courses.
Speaker, trainer and CEO at Just Connecting
The iconic Java Script conference is held annually. Like many other virtual events, the organizers wanted to launch a pre-event marketing campaign to attract more attendees before closing registrations.
The organizers of the event decided to use Virtual Badges as a marketing tool. Once registered, all participants were invited to create and share their badges. These participants had the opportunity to show their activity to their networks and enhance their CVs, while the event benefited from the word-of-mouth marketing created by the shares.
After using Virtual Badges as a pre-event marketing tool:
The Virtual Badge campaign was initiated when the event had 7,000 participants registered.
85% of the badges created were downloaded or shared on the social media of the participants.
With the Virtual Badges we not only create further brand awareness via LinkedIn but also generate immediate outreach effects. We had a pre-event campaign done with them that presented us with great results.
Read the full case study of JS World Conference on our blog
The pan-Canadian challenge used VirtualBadge as a pre-event marketing software. The authentic content shared by their participants acted as a hyper-targeted digital campaign.
TQI is an IT company based in Brazil. They used Virtual Badges as an HR tool and successfully hired more developers for their team.
TQI is constantly looking for ways to expand its team with qualified IT professionals. As an innovative approach to talent acquisition, the HR and Marketing departments have together decided to use Virtual Badges to combine recognition and online branding for the company.
A Virtual Badge campaign was implemented for all 500 of TQI's professionals. Employees felt recognized by the company and proudly used it to improve their LinkedIn profiles. On the other hand, the shared badges also positioned the company as a good employer, which brought them more candidates for open positions.
After using Virtual Badges as recognition token to their employees:
14% of the whole campany has created their personal Virtual Badges.
91% of the badges created were downloaded or shared on the social media of the participants.
Using Virtual Badges was a great and innovative way to approach talent acquisition. Our current professionals were proud to be recognized by the company with their badges and were eager to share this online, at the same time, we were perceived as great employers in a highly competitive market.
Marketing Manager at TQI
Read the full case study of TQI on our blog