The hidden potential on LinkedIn in 2021
LinkedIn has undoubtedly become the most powerful and influential business platform of the digital era. Apparently single-handedly it changed traditional business concepts and disrupted business networking activities to its core.
Personal branding, CEO branding, social selling were the first direct beneficiaries of the uprising Social Media giant with more than 660 Million Members.
It is no surprise that more and more businesses tap into the potential of LinkedIn. In this article we present a widely underused and powerful LinkedIn feature for trainers and online academies, that is only slowly gaining popularity among the LinkedIn experts.
A LinkedIn certificate basically combines a review, a social proof, and a long-lasting advertising placement straight into the profile of the most relevant person in the whole wide world: your customer.
While a recommendation post on a social feed has a limited time of visibility and is difficult to incentivize, a certificate provides not only value to you and your business, but also to your customer.
This way the LinkedIn certificate feature is a strategic and consistent tool to establish your educational authority online.
And the best thing about it?
You can easily set up and distribute your own LinkedIn certificates entirely for free. The following tool allows you to simply insert your certificate information (such as your training name) and gives you your certificate URL, ready to be distributed to your participants.
Your participants, on the other hand, will have online certificates from your course added to their LinkedIn profiles with just one click. While they build their online CVs and receive recognition from their network contacts, you are building your authority and placing your course as an object of desire for other possible clients.
Founder and CEO
Feb 10, 2021