In the coaching industry, many new clients are still acquired based on the referral marketing.
To strengthen his personal brand and acquire new clients, Richard's goal was to turn his satisfied students into his promoters.
Richard decided to issue certificates for his courses using Virtual Badges.
The certificates integrate perfectly with Facebook, Twitter and Linkedin, so his customers could upload their certificates to their LinkedIn profiles with one click.
After using Virtual Badges to issue and host certificates for his courses:
45% of his courses' attendees have created their personalized badges.
60% of the badges created were downloaded or shared on the social media of the participants.
Using Virtual Badges allowed me to meet the demand for certificates that I was constantly hearing from my clients in a way that also put my courses in the spotlight on their LinkedIn pages.
In addition, the certificates are hosted and verified, which increases the professionalism with which my clients perceive my courses.
The iconic Java Script conference is held annually. Like many other virtual events, the organizers wanted to launch a pre-event marketing campaign to attract more attendees before closing registrations.
The organizers of the event decided to use Virtual Badges as a marketing tool. Once registered, all participants were invited to create and share their badges. These participants had the opportunity to show their activity to their networks and enhance their CVs, while the event benefited from the word-of-mouth marketing created by the shares.
After using Virtual Badges as a pre-event marketing tool:
The Virtual Badge campaign was initiated when the event had 7,000 participants registered.
85% of the badges created were downloaded or shared on the social media of the participants.
With the Virtual Badges we not only create further brand awareness via LinkedIn but also generate immediate outreach effects. We had a pre-event campaign done with them that presented us with great results.
The pan-Canadian challenge used VirtualBadge as a pre-event marketing software. The authentic content shared by their participants acted as a hyper-targeted digital campaign.
TQI is constantly looking for ways to expand its team with qualified IT professionals. As an innovative approach to talent acquisition, the HR and Marketing departments have together decided to use Virtual Badges to combine recognition and online branding for the company.
A Virtual Badge campaign was implemented for all 500 of TQI's professionals. Employees felt recognized by the company and proudly used it to improve their LinkedIn profiles. On the other hand, the shared badges also positioned the company as a good employer, which brought them more candidates for open positions.
After using Virtual Badges as recognition token to their employees:
14% of the whole campany has created their personal Virtual Badges.
91% of the badges created were downloaded or shared on the social media of the participants.
Using Virtual Badges was a great and innovative way to approach talent acquisition. Our current professionals were proud to be recognized by the company with their badges and were eager to share this online, at the same time, we were perceived as great employers in a highly competitive market.
Marketing Manager at TQI